A heroic effort in the build-up to Christmas...

A campaign led by Millwall FC supporter, Pete Millington-Lee, has amassed over 500 new toys for children less fortunate this Christmas.

Following the tragic passing of Arthur Labinjo-Hughes, Pete set up #ArthursRun which collects new and unused toys in memory of the six-year-old.

And it’s fair to say that the initiative couldn’t have gone any better in its inaugural year. You can follow the journey via Pete’s Twitter profile HERE.

581 toys have made their way to Helping Hands at Renewal, a local charity supported by the Solihull Moors Foundation.

Each year, the Foundation collects for the Christmas Toy Appeal at Helping Hands, and this further donation because of #ArthursRun will help spread even more joy over the festive period.

353 items for Baby Aid Birmingham and 56 food items for Sparkhill Foodbank were also collected, totalling just shy of 1,000 donations in all, and dropped off on Monday.

Speaking to BBC WM, Pete said: “We just wanted to do something to let people know we care about them.”

On behalf of everyone at Moors, we would like to thank Pete, Millwall FC supporters and others who kindly donated to this incredible cause.